CrossRealms Mananaged Services

Project Overview
This commercial for CrossRealms transforms the frustration of unreliable IT into a striking visual story. In an office setting, employees unleash their pent-up rage on malfunctioning tech—ripping apart storage tapes, smashing computers with golf clubs, and even taking a blowtorch to equipment. Each destructive act, shot in slow motion, is intense yet oddly elegant, creating a powerful contrast to the playful “Mr. Trololo” soundtrack.

The message is clear: CrossRealms makes IT problems disappear, freeing businesses from tech headaches. By using humor and tapping into relatable frustrations, the campaign shows that with CrossRealms' managed services, companies can focus on what matters most—whether it's running their business or enjoying life.

My Role
Working closely with a videographer, I co-concepted the idea, wrote the script, designed the visuals, set up the set design, cast actors, art directed the shoot, and assisted in the editing process.

The Ask
The ask was to create a commercial that dramatized the frustrations of unreliable IT while positioning CrossRealms as the solution. The goal was to convey the message that CrossRealms can simplify IT, allowing businesses to thrive without the stress of tech issues.

Target Audience
Small to medium-sized business owners (30-50) looking for dependable IT solutions to simplify operations.

Challenge
The challenge was illustrating the frustration of unreliable IT systems in a humorous yet relatable way. We had to convey the simplicity and effectiveness of CrossRealms’ managed services while keeping the tone light-hearted and engaging.

Deliverables

• Digital: Full-length ad