Project Overview
Our task was to conceptualize and design an event to be hosted at select Walmart locations, in tandem with a campaign introducing mocktails—a refreshing twist on non-alcoholic teas. The goal was to attract new customers by offering a delicious yet distinct alternative to traditional alcoholic cocktails.

Initial Project Concept: The ask was to concept and design a themed event, along with supporting print and digital advertising to introduce the Teavana mocktail concept. I envisioned a fun, tiki-inspired theme that would showcase an array of fruity, tea-based mocktails capturing the essence of a tropical getaway. The event was imagined as a “tea-ki” bar setup, with themed bartenders, and swings for guests to sit on while they’re served mocktails of their choice.

Scope and Budget Adjustments: After the initial round of creative work, a budget adjustment shifted the project's scope. Instead of the original event, the project expanded to a multi-faceted approach involving print, digital, and in-store sampling events. Despite the shift, the core concept of Teavana tea-ki mocktails remained intact.

My Role
I developed the original concept for the campaign, which was chosen to move forward. From there, I fleshed out the idea, created sketches, and art directed and designed all the pieces included in the final campaign.