Lindt and Starbucks Holiday
Project Overview
This campaign brought together Lindt LINDOR truffles and Starbucks coffee to create a holiday indulgence tailored for moms. With the hustle and bustle of holiday preparations, the pairing delivered exactly what she needed—a comforting coffee boost and a silky truffle to savor, offering a momentary escape amid the chaos.
The tagline, “Make Merry Little Memories,” captured the essence of this campaign, inviting moms to find joy in small moments of indulgence. By pairing different LINDOR truffles with a range of Starbucks brews, we encouraged moms to pause, breathe, and enjoy a treat that made every holiday task feel a little more special.
The visuals leaned into holiday warmth and elegance, highlighting moments of indulgence that transformed everyday holiday tasks into something memorable. The campaign reminded moms that even in the midst of the holiday rush, there’s always space for a well-deserved moment of joy.
My Role
As part of an ongoing partnership, I art directed the campaign, including directing the photoshoot, and designing the campaign assets shown here.
final phoography
The Ask
The ask was to create a campaign that paired two beloved brands—Lindt and Starbucks—into a holiday indulgence experience. The goal was to show how combining these products could bring joy to busy moms during the holiday season, offering them a break amid the chaos.
Target Audience
Moms (25-45) looking for small indulgences to unwind during the holiday season.
Sketches
Challenge
The challenge was to create a campaign that focuses on the little moments between the big ones. We had to emphasize both the indulgence of Lindt truffles and the comfort of Starbucks coffee, making them a go-to treat for self-care amidst the holiday chaos.
Deliverables
Print: Handout, demo cart, pallet
