Seattle’s Best Halloween
Project Overview
This campaign for Seattle’s Best Halloween focused on giving moms a special treat during the busy moments of getting their kids ready for trick-or-treating. While moms juggled costumes, last-minute preparations, and the excitement of Halloween morning, we offered a simple recipe for Halloween-themed chocolate spoons—a sweet indulgence that fit perfectly into their hectic routine.
The visuals embraced classic Halloween colors with a vibrant pop to maintain brand identity. The recipe provided moms with a fun, easy way to add a little sweetness to their day. The campaign reminded moms they could take a moment for themselves, even as they made Halloween memorable for their families.
My Role
I concepted and art directed the campaign, directed the photoshoot, and designed the final pieces.
behind the scenes
The Ask
The ask was to create an engaging Halloween campaign that focused on a small indulgence for busy moms during the holiday season. The goal was to provide an easy, fun treat that could fit seamlessly into moms’ chaotic Halloween preparations.
Target Audience
Moms (25-45) preparing their kids for Halloween and looking for small moments of indulgence for themselves.
Challenge
The challenge was finding a way to connect with busy moms and offer them a simple, easy-to-make treat that would bring a little joy during the hectic Halloween morning prep. The product needed to feel like a special treat without adding more stress to their day.
Deliverables
Print: Demo cart, demo handout
Digital: Brand page, banner ad
