Starbucks Holiday
Project Overview
This campaign for Starbucks at Walmart honored the dedication and energy moms pour into making the holiday season special. From managing gift shopping to planning family gatherings, moms are often the driving force behind holiday magic. We positioned Starbucks as their dependable partner.
The visuals captured cozy holiday scenes, reflecting both the joy and the hustle of the season. We highlighted relatable tasks that moms take on to create holiday memories—wrapping gifts, decorating cookies, and preparing for the festivities. The campaign reinforced how Starbucks can help recharge moms during every step of the holiday rush, making their tasks feel a little more manageable.
My Role
As part of a larger campaign for Walmart, I art directed all assets showcased, including overseeing the photoshoot, and designing the deliverables showcased in this project.
The Ask
The ask was to create a campaign that resonated with busy moms during the holiday season, positioning Starbucks as the essential partner they need. The goal was to create visuals and messaging that showcased Starbucks as a source of comfort and energy, helping moms power through the holiday chaos.
Target Audience
Busy moms (25-45) balancing holiday tasks and seeking moments of comfort and indulgence during the holiday season.
sketches
Challenge
The challenge was connecting with moms in the midst of holiday chaos and positioning Starbucks as both a source of energy and a moment of relaxation. We needed to craft a message that resonated emotionally and practically during a busy time of year.
Deliverables
Print: Sample box
Digital: Stop-motion ad, brand page, on-platform banner ads, off-platform banner ads, AdTheorent ads
