Pepperidge Farm and Starbucks Spring
Project Overview:
This campaign for Pepperidge Farm Milano cookies and Starbucks Caramel Crème coffee celebrated the perfect pairing for spring—a rich, indulgent treat with the smooth, sweet flavor of caramel. Milano cookies and Caramel Crème coffee came together to offer a moment of indulgence that was made for the bright, lively spring days.
Visually, the campaign used warm yellows, golden tones, and vibrant spring colors to reflect the rich, comforting taste of the pairing. Milano cookies and Caramel Crème coffee were positioned as the ultimate spring treat—ideal for enjoying during a quiet break or adding a touch of sweetness to any moment of the day.
My Role
After my concept was selected to move forward, I art directed the campaign, including directing the photoshoot, and designing the final assets.
Final Photography
The Ask
The ask was to create a campaign that showcased the perfect pairing of Milano cookies and Starbucks Caramel Crème coffee for spring. The goal was to convey a sense of indulgence, warmth, and springtime joy, making it clear that these two products were the perfect treat for a delicious break.
Target Audience
Shoppers (25-45) who appreciate small indulgences, balancing a busy lifestyle with moments of comfort.
Challenge
The challenge was crafting a campaign that combined the joy of spring with the indulgent pairing of Milano cookies and Starbucks coffee. We needed to create a campaign that was both aspirational and approachable, appealing to customers looking for a treat to brighten their day.
Deliverables
Print: Print ad
Digital: Flyer, banner ads, Facebook ad, expandable ad, on-platform ads, brand page, off-platform banner ads
